Did you know that the average online shopper in the U.S. spends over $5,000 a year? With more than 81% of the population shopping online as of 2023, e-commerce continues to grow at a rapid pace. This growth is not just driven by convenience — it’s also because consumers want variety, speed, and seamless experiences. The e-commerce market is ripe with opportunity for retailers, as many are racing to meet demand while keeping their online storefronts competitive and up to date. Some are utilizing new strategies, while some stick to tried and tested methods, like data entry outsourcing. 

How Data Entry Outsourcing Supports CPG and Online Retail 

In a fast-moving retail environment, particularly in the consumer packaged goods (CPG) space, manual backend tasks can quickly become bottlenecks. Yet, these same tasks are foundational to your customer experience. 

Accurate product data, consistent listings across platforms, and real-time updates are not optional. They are conversion drivers. Maintaining such a high level of precision can take time and resources away from retailers. That’s why more retailers are turning to data entry outsourcing: a smart and scalable way for growing brands to manage data-heavy tasks and back-end support.  

Why Data Entry and Catalog Management Matters 

Product data influences everything from how easily customers find you online to how much they trust your brand. Whether you are adding new items, updating pricing, or syncing inventory across platforms, it’s all about managing data. Keeping that data accurate and consistent is key to running operations smoothly and earning customer confidence. The same goes for catalog management. A well-maintained catalog makes it easy for potential buyers to browse, compare, and add to their carts. A robust product catalog also contributes to your SEO efforts.  

Engaging with data entry outsourcing for e-commerce to manage online catalog helps avoid problems like duplicate listings, outdated information, and even inaccurate stock levels. 

In short, data entry is not solely just about entering data. It’s about protecting your brand and improving your customer experience. Outsourcing data entry work allows you to have a dedicated team that can cover those bases.  

The Challenges of Managing In-House 

Managing product data internally often means pulling valuable team members away from their core work, straining your team and resources — especially for small teams or during peak seasons. Mistakes are also more likely to happen and harder to catch when staff are juggling vast amounts of products and SKUs. This is only exacerbated when your product range grows, or when peak shopping seasons roll around. Hiring a dedicated team for product and data entry becomes much more appealing, but the time crunch to hire and train new employees for seasonal support can prove to be expensive and inefficient. As you outsource retail back office tasks, you tap into a reliable team to remotely assist you with meticulous work, without the trouble of hiring, overhead, and training costs.  

Why More Retailers Are Choosing to Outsource 

CPG outsourcing gives you access to experienced professionals with unique specializations. A reliable BPO partner can pool and vet an expert team to assist you with tasks like:  

  • Data and product entry 
  • Updating product pricing 
  • Catalog formatting 
  • Inventory monitoring and updating 
  • Platform optimization 
  • Backend support 

An external data entry outsourcing team also allows you to control costs without compromising quality. Instead of investing in new hires or internal training, you pay only for the services you need. Outsourcing companies also often work all shifts, so brands can benefit from faster turnaround times and quick support. For example, retail outsourcing in the Philippines is widely available, giving you access to professionals across different shifts — so your operations are covered regardless of your time zone. 

For brand owners, CPG outsourcing allows you to re-focus and allocate your time for other important growth-driving tasks, which is one of the top benefits of outsourcing data entry. Brands can also achieve: 

  • Cost savings on hiring costs 
  • Faster and more complete product updates 
  • Better scalability 
  • Improved communication among teams and vendors 
  • Enhanced customer/shopper experience 

In Conclusion

Data entry and product catalog management may be behind-the-scenes tasks, but they have a large impact on your business, especially as you strive to differentiate your brand from the rest. Data entry outsourcing allows you to be more flexible and efficient, all while making it easier for customers to shop, and for your team to keep track.  

For e-commerce and CPG retailers, outsourcing product data management isn’t just about saving time. It’s a strategic move to drive growth, efficiency, and customer trust. 

Ready to streamline your operations and improve your data accuracy? Partner with a trusted brand like FGC+ for retail outsourcing in the Philippines. Learn more about our services at www.fgcplus.com/services. Now is the time to explore the benefits of outsourcing data entry work.